Launching 1 day Photography Workshops for aspiring photographersJune 25, 2014

The team at Freshtake Creative will be launching a range of photography workshops in Cape Town for aspiring photographers. If you are passionate about photography or would simply like to improve your photography skills then these workshops are perfect for you. The first workshop kicks off in July and a special Winter Rate will apply.

Blog5

At the workshop you will be introduced to the following photography skills including:

  • Camera settings and how to use these creatively
  • Composition and how to achieve pleasing images

Notes will be provided so you can always refresh what you have learned at the workshop. After learning the theory, you will be putting the learned skills into practice by taking a few shots and analysing these.

 

Workshop Details

09h00 – 13h00 | 12th July 2014

Table View, Cape Town

R350pp

Refreshments will be provided

 

Requirements

Photographers will need a DSLR Camera or equivalent (cameras need to have manual controls). Unfortunately point and shoot camera’s will not meet the requirements as these are not suited for any creative and manually controlled photography.

 

Register

To register for the workshop or for further information, please email joachim@freshtake.co.za

Leave Your Comment

*

What is 7 + 5 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)

The importance of visual in content creation and how to secure the right supplierMay 9, 2014

MP9003875511We all know that content is king and the importance of fresh, dynamic and relevant content should never be underestimated.  But just what is content exactly?  Just as a company brand is about so much more than merely a logo, so too is content more than words and phrases. It is about photographs, videography, caricatures and even animation.  Basically, it’s anything that helps a brand communicate their message in a clear and compelling way – a way which keeps its audience coming back for more.

But whilst we often spend great amounts of time and vast sums of money crafting the perfect message, too often we still see badly composed photographs and home-made videos.  With technology rendering every person an ‘instant’ photographer, videographer or cinematographer, it’s tempting to forget that these areas of content creation require just as much strategic planning, forethought and professional skill as the company press release.  Whilst ‘selfies’ might be taking over the world, do they really belong on the pages of your company website or your social media feeds?

But where to start and how to ensure the best visual result for your company’s requirements?  “It all starts with the choice of supplier,” says Joachim Hambsch, founder and co-owner of Freshtake Creative, a photographic and videography studio based in the Western Cape. So be it product photography or studio photography, food photography or lifestyle photography or even corporate video production and film production, Joachim shares some fail-proof tips for choosing the right creative partner.

  • Partnership: Whoever is ‘creating’ your visual identity needs to be someone you feel comfortable with.  It needs to be someone who feels confident and understands the essence of who you and your company are in the world.  For it is here that the seemingly undefinable, yet critical, ‘magic’ in the world of visual will happen.
  • Experience: How long have they been doing this and who are their clients? Ask to see their portfolio of work and does the work they produce inspire confidence in you?
  • Cost: With so many ‘newbies’ passing themselves off as experts, it might be tempting to go with the cheaper option.  But it could be a costly mistake.
  • Smaller agency: However it is important to note that smaller agencies bring with them not only a lack of hierarchy and greater flexibility, but are also cost effective due to lower staff and overheads.  So whilst ‘cheap’ isn’t always better, neither does premium quality need to be unaffordable.
  • Technology: Are they up to speed with the latest technology; both on- and offsite, pre- and post-shoot?  Not only is relationship key, but when all is said and done do they have the means and capability to produce a quality result right to the end?

We live in an over stimulated world, with hundreds of messages via dozens of mediums being visited on us each day.  In fact over 900 marketing messages alone are received on average by people each week. It is therefore important to note how our brain processes visual messages much quicker, holding it for much longer than any other medium or stimuli. In fact, research carried out by the 3M Corporation finds that visual is processed 66,000 faster than text.

It makes sense therefore that the importance of staying current and using the best visual techniques available to not only capture the consumer’s attention, but effectively deliver one’s message whilst standing out above the “noise”, cannot be over emphasised.

Leave Your Comment

*

What is 3 + 14 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)

The importance of corporate and professional head shots for business professionalsApril 1, 2014

People-014The majority of businesses today spend time and effort on building their company’s’ brand, their services and their products. However the market is constantly shifting and consumers want to engage with people rather than companies. We are living in a social media age, where everything we do is online. Putting a face or faces to your business is more important than ever, especially for your clients and customers.

Business professional should never underestimate the power of the perfect headshot. A professional headshot plays a pivotal role in publically representing yourself. It sets the tone for who you are and what you are all about. Headshots can be used to market yourself and staff on social media profiles such as LinkedIn but also used on your company website, alongside news articles or even on your company portfolio documents. Using family photographs, cropped images or even self-portraits could mean potentially losing a prospective client.

Freshtake Creative is passionate about visually displaying the expression, personality and mood of our subjects. It is important for us that the people we shoot are comfortable and relaxed.  We recommend that your headshots be taken in an environment that you are comfortable in such as your office or in your company boardroom, provided clean and simple backgrounds are available. Headshots do not have to be stiff either, we encourage showing off your personality with a smile for example. Having a professional photoshoot done for yourself and your management team could be one the greatest investments you will make.

It is no longer enough to rely on a simple logo as the face of your company, the face of any business are the people who have relationships with their clients. It is important to use a professional photographer to capture your head shots to ensure you create a great first impression.

Leave Your Comment

*

What is 12 + 4 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)